The book- Doing Social Media So It Matters: a Librarian’s Guide- is unlike any other book I have ever read. It focuses specifically on social media for libraries and how it is changing how libraries do business as well as why libraries must use it.
Here are a few of the key points from this book:
1. Social Media has changed how patrons interact with the library.
2. Social Media has given libraries new options for marketing their services.
3. Social Media can be used as an avenue for change for libraries.
4. Social Media can be used very effectively to advocate for libraries.
5. Not every library will benefit from the same social media tools. You need to experiment to see what works for your library.
This book also talks about how libraries can leverage social media to get more attendance at public classes and other events. Along with this part, there is a discussion about how constant promotion of the library’s collections and services is much less effective.
In short, if your library needs a social media makeover, then you undoubtedly need to check out this book.
Doing Social Media so It Matters: a Librarian’s Guide Book.
